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Hollensen

Svend Hollensen(史旺·贺伦生博士) is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Financial Times Prentice Hall books include, among other - Global Marketing (5th edition published in 2010)

个人专著

Marketing Management: A Relationship Approach
主讲课题:《全球营销》

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